You may notice the H1> header part in the HTML of the landing page. H2>, H3>, and so on. An SEO-friendly landing page should have a unique method for the main H1 title and keywords. When we use subheadings we should keep this in mind to follow the main body. Metadata is plain on the landing pages. So META TITLES, URL, and maintain Meta description in an optimized way. Once your page is readable and optimized in the best way then Google shows your page in the top ranking. So, each paragraph should contain the main key term. The landing page may place higher in the search results if the URL and meta title contain the exact same words.